the mission

here at The Pussy Collection, our goal is providing ethically-made, kickass apparel that serves to fight for the equality and empowerment of all genders, sexes, and sexualities. we offer an opportunity in which individuals can contribute to gender rights activism, express their authentic selves unapologetically, and embolden others to do the same. 25% of all profits are donated to a variety of social justice organizations, all of which fight for gender equality upon the basis of intersectionality. we envision a world of acceptance, respect, and equity for all. 

Intersectionality is crucial to our mission. It's a term that refers to the crossroads of multiple forms of oppression that affect a community or individual. This concept is important to understand in the work we do, because gender inequality continues to disproportionately affect communities already facing discrimination based on factors such as race, economic status, sexuality, religion, physical ability, etc. In order to achieve progress towards gender equality, we (yes you) must be commited to all women, all gender nonconforming folks, all members of the LGBTQIA+ community. All means indigenous, all means black, all means brown, all means transgender, all means intersex, all means those who have abortions, all means disabled, all means poor, all means incarcerated, all means without a home, all means immigrants, all means muslim, all means sex workers, all means all. It is imperative that the work we do together is based on an awareness of intersectionality and prioritizes the voices of marginalized communities, rather than paving a path only wide enough for the most privileged. For this reason, donations made by The Pussy Collection are not dedicated to a sole recipient. Rather, they will be directed to a variety of nonprofit organizations that fight for communities of all identities through political and social action. To learn about both our current and past donations, please visit the tab labeled Donor Recipients.

Equally important to the support of these organizations is the goal to challenge harmful societal norms. The designs we create are intended to contest misogynistic values so deeply entrenched within our society. Our messages and illustrations aim to give back power to women, LGBTQ folks, and gendernonconforming people in a society that continues to strip away our rights, condones harassment and violence against us, and judges our value by patriarchal standards. With our messages, we demand the basic right to bodily autonomy for all. We proclaim and defend the existence of all genders, sexes, and sexualities. We reject the ingrained concept that feminine bodies are inherently sexual, and we turn the shame often associated with them into celebration. We fight to normalize sexual freedom for every individual. We challenge the notion that people should look or behave a certain way depending on their gender. We demonstrate the anger and hurt we hold. We provide a mirror for all to check their own prejudice and privilege as they pass by. The Pussy Collection intends to design apparel that promotes acceptance and demands attention. 

We understand that not everyone has the means and personal safety to express themselves with our apparel. If that is the case and you are reading this now, we love you and we support you. For starters, we provide what one might call, "more subtle" designs that we hope can allow a feeling of authenticity to one's own identity (without shouting it to the masses). In addition, we have provided other opportunities to get involved with the gender justice movement without paying a dime; if you're not interested in making a purchase, you can directly donate to our recipients. Under the Take Action tab, you will find simple ways in which you can contribute to our mission. We encourage all visitors and patrons to get involved. 

"More than anything, I dream that my apparel will empower authenticity, inspire change in thought, and enable action. It is my wish that The Pussy Collection will proudly exclaim to all in its reach:

you are more than enough;

your identity is valid;

your body is miraculous and belongs to you alone;

the choices you make for your own life and body are right if they’re right for you."

-Z, Founder & Owner